Clemson Football has a reputation for being reluctant to use NIL. The truth is that Clemson has a good NIL system in place that provides quite a bit of money to their student-athletes.
Clemson has had two main NIL collectives: Tiger Impact and Dear Old Clemson. Between both of these groups, along with IPTAY, fans have been asked to donate funds to support the university in several different ways.
This system has worked well, but now Clemson is streamlining their NIL efforts to make things simpler and easier for both student-athletes and fans.
Clemson University has announced the launch of the 110 Society to manage all NIL activities for the university. Athletic Director Graham Neff describes the 110 Society as a one-stop shop for all things Clemson NIL that is aligned with IPTAY, corporate partners, and the community.
"“110 Society is the next evolution of Clemson NIL that will be a difference-maker for our student-athletes.”“We believe this is a critical piece to helping our programs continue to win championships in this new era of college athletics.”"
How exactly the current collectives will operate with 110 Society has not been explained in detail.
The name of the new group was inspired by legendary Clemson coach Frank Howard, who once exclaimed “If you’re not going to give 110%, keep your filthy hands off my rock.”
Football coach Dabo Swinney, who recently passed Howard in all-time program wins, is enthusiastic about the new development.
"“Supporting collectives and fundraising for NIL opportunities for student-athletes has become imperative in this day and age of college athletics, and I’m excited to see how Clemson’s dedicated fans, sponsors, and local businesses will support the 110 Society to help propel Clemson Athletics forward.”"
C.D Davies will transition from his role with Clemson Football to the 110 Society
C.D. Davies will assume leadership of the 110 Society. Davies has been coordinating Clemson Football NIL efforts for the past two seasons. Davies’s background is in the financial industry, and Swinney is pleased he will be leading the new venture.
"“I’m particularly excited about the leadership of CD Davies in this role. CD had been a valuable resource for our players as our NIL Coordinator, and in the same way that he previously led some of the financial world’s biggest businesses, he will bring world-class leadership for this new group.”"
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